From the Blog

FIR Podcast #117: A Dilly Dilly Episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

Doug Haslam and Ike Pigott joined host Shel Holtz for this week’s FIR podcast to talk about…

  • A Weber Shandwick survey that found few employees strongly agree that their experience working for the company matches up with the employer’s brand
  • A small craft brewer poked the Bud Light bear and got very creative cease-and-desist letter for its trouble
  • LinkedIn is letting Slideshare fall into disrepair
  • YouTube’s crackdown on objectionable videos is sweeping up content creators whose videos are fine
  • Some people are taking money to link to content they produce for sites that rely on… Read More »

Friday Wrap #242: A prescription video game, messaging for kids, paying to link to earned content

Friday Wrap #242I extract items for the Wrap from my link blog, which you’’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Video game aims to replace prescription medications—An ungodly number of children take medications for ADHD but the developers of a video game have demonstrated that playing it delivers the same benefits without the side effects. “In a study of 348 children between the ages of 8 and 12 diagnosed with ADHD, those who played Akili’s action-packed game on a tablet over four weeks saw statistically significant improvements on metrics of attention and inhibitory control,… Read More »

FIR Podcast #116: Is More Annoying Content the Future of Media?

For Immediate Release

Cross-posted from the FIR Podcast Network.

David Spark and Ryan Williams joined host Shel Holtz for this week’s FIR podcast to talk about…

  • Henry Blodget’s recent presentation on 14 things you’ll want to know about the future of media
  • Some of the ways communication and marketing annoy us that communicators and marketers may not realize are annoying
  • Whether internal communications still needs to prove its value
  • How one Brazilian media company managed its digital transformation (by focusing on people instead of technology)
  • The conference trend toward high-profile speakers who are completely irrelevant to the focus of… Read More »