From the Blog

FIR Podcast #70: Capitalizing on Insults

For Immediate Release

Cross-posted from the FIR Podcast Network

Chris Christensen and Jen Phillips joined host Shel Holtz to discuss these topics:

  • Most employees don’t know what makes their company different from the competition — and can’t explain it to customers
  • U.S. travelers make 140 different website visits (on average) before booking a trip. Do you know your customers’ path before they make a decision on your product or service?
  • Some companies have turned insults and attacks by the President-elect into badges of honor — and merchandise for sale.
  • Getting people to share your content isn’t as big a deal as some marketers think. What… Read More »

Friday Wrap #201: Can you hear this? Alexa stole the show at CES

Friday Wrap #201I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

Alerts

Employee engagement webinar—January 26, I’ll share 10 innovative and unexpected tactics communicators can employ immediately to build engagement. I’ll also talk about how engagement fits in a broader employee communication strategy designed to deliver bottom-line business results and distribute a tip sheet. Your registration covers you and all the members of your team or department. Register

Integrated marketing panel—I’m excited to participate in a panel with SNCR… Read More »

FIR Podcast #69: Shut Up Already, Mariah Carey

For Immediate Release

Cross-posted from the FIR Podcast Network

Three IABC Fellows — Priya Bates, John Deveney, and Mark Schumann — joined Shel Holtz for this week’s FIR to talk about these topics:

  • More on how companies can prepare for the prospect of a tweeted attack by the President of the United States
  • Companies bucking the vitriol trend by creating TV commercials that spotlight inclusion of Muslims
  • With Facebook Live gaining steam, some companies are expecting employees to know how to host a live video
  • Mariah Carey’s handling of her lib-synching debacle on New Year’s Eve isn’t exactly a crisis communication case study (unless you… Read More »