From the Blog

FIR Podcast #120: Kill Social Media and Hope It Dies

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week’s conversations featured Deirdre Breakenridge on the ROI of ethical behavior and PR’s role in serving as the company’s conscience, Marshall Kirkpatrick on American’s love-hate relationship with social media (as documented in a new Harris Poll), and Phil Gomes on Kodak’s announcement that it would introduce a blockchain-based photography registry and a cryptocurrency for purchasing rights to images. Also in this episode:

  • Facebook’s latest News Feed update focuses on friends and families to the detriment of brands and publishers
  • Facebook is also introducing a local news… Read More »

Friday Wrap #246: Tinder vs LinkedIn, grim Snapchat outlook, audio trends, Kodak’s blockchain play

Friday Wrap #246I choose the items to appear in the Wrap from those I have curated into my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Facebook News Feed will focus even more on friends and family—Like it’s not hard enough getting your company’s posts to appear in a Facebook user’s News Feed, the company is introducing “sweeping changes” to what its members see, prioritizing posts and comments from friends and families “while de-emphasizing content from publishers and brands.” Takeaway: Later in this update, you’ll read that Facebook is the overwhelming preference for… Read More »

FIR Podcast #119: New Year, New Format

For Immediate Release

Cross-posted from the FIR Podcast Network.

This is a landmark episode of “For Immediate Release.” It’s the first show of 2018, the beginning of our 14th year of podcasting, and the introduction of a new, faster-paced format with a shorter overall runtime. Joining host Shel Holtz for some quick conversation are Gini Dietrich (on Snapchat’s new feature that lets you embed Snapchat Stories anywhere on the web), Paul Barton (on the increasing focus companies are placing on employee experience, or EX), and Olivier Blanchard (on just how much chatbots and smart audio will become part of our daily lives in 2019). Also in this… Read More »