Social media has a place in the enterprise. Study after study confirms that employees who are able to engage with each other over social channels are more productive, more engaged, and even lead to improved market share and revenue.
But it has been a struggle to adapt social media to the enterprise. Most efforts involve a bolt-on, such as Yammer or Chatter added to an existing intranet. These can be made to work; companies like ConAgra, Pitney Bowes, and TeeKay Shipping have made these messaging systems into rock-solid tools for employees to find and engage with colleagues who are involved in similar activities. The deeper sense of Read More »
Congratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner;
Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo;
News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report: Apple’s announcement of iPhone 6, Apple Pay and Apple Read More »
Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow.
It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what happened when White Castle produced a non-salesy image that earned the reply in Read More »